Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method-Reference-Cited by-同舟云学术

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Marketing Netnography: Prom/ot(Ulgat)ing a New Research Method

Published:2012-04 Issue:1 Volume:7 Page:37-45
ISSN:1748-0612
Container-title:Methodological Innovations Online
language:en
Short-container-title:Methodological Innovations Online

Author:

Kozinets Robert V.

Publisher

SAGE Publications

Subject

General Earth and Planetary Sciences,General Environmental Science

Link

http://journals.sagepub.com/doi/pdf/10.4256/mio.2012.004

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