1. Enhancing Advertising Effectiveness Through AIDA, AI, and Data Visualization Integration for Business Strategies;Advances in Business Information Systems and Analytics;2024-09-13
2. Navigating the 21st century marketplace: the role of digital marketing in SME development in Nigeria;International Journal of Research in Business and Social Science (2147- 4478);2024-08-20
3. The Impact of Artificial Intelligence on the Marketing Performance of Tourism and Hospitality Businesses;Advances in Hospitality, Tourism, and the Services Industry;2024-07-26
4. AI and Influencer Marketing;Advances in Business Information Systems and Analytics;2024-06-14
5. The Power of Problem Solving in Digital Marketing;Advances in Systems Analysis, Software Engineering, and High Performance Computing;2024-06-03