Affiliation:
1. Chandigarh University, India
2. CGC Technical College, India
Abstract
Numerous sectors have been transformed by artificial intelligence (AI), and marketing is no exception. The rise of artificial intelligence (AI) influencers, or virtual people powered by cutting-edge AI algorithms, is one of the newest trends in marketing. These AI influencers are upending conventional marketing approaches and changing how firms interact with their target markets. AI influencers have developed into valuable marketing tools for companies looking to engage customers in a social environment thanks to their increased personalisation, expanded reach, and affordability. The world of social media marketing has been significantly altered by AI and influencer marketing, and this trend is expected to continue. This study examines how AI influencers are revolutionising brand promotion, reshaping the marketing environment, and creating a new industry in this chapter.
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