The Service-Dominant Logic of Marketing-Reference-Cited by-同舟云学术

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The Service-Dominant Logic of Marketing

Published:2014-12-18 Issue: Volume: Page:
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Author:

Lusch Robert F.,Vargo Stephen L.

Publisher

Routledge

Cited by 335 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Sociotechnical considerations on developing human robot teaming solutions for construction: a case study;Construction Robotics;2024-09-12

2. Factors Influencing Continuance Intentions of MMORPG Guilds: Service-Dominant Logic and Research Propositions;Proceedings of the 2024 11th Multidisciplinary International Social Networks Conference;2024-08-21

3. Conceptualizing service ethics for the complexity of modern service interactions;The Service Industries Journal;2024-05-29

4. Decoding value exchange in entrepreneurial ecosystems through a service-dominant lens;Small Business Economics;2024-05-24

5. Quando se percebe que o valor é construído? a cocriação de valor na experiência dos clientes em serviços financeiros;ReMark - Revista Brasileira de Marketing;2024-05-20

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