The Marketing of Football
Author:
Publisher
Routledge
Reference1 articles.
1. Albert N. , “Le sentiment d’amour pour une marque: déterminants et pertinence managériale”, Management et Avenir, 72, 2014, pp. 71–89.
Cited by 5 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. La marque olympique : entre fondements historiques et innovations;Staps;2023-06-01
2. How Fear, Exogeneous Shocks and Leadership Impact Change: The Case of Economic Models of the French Men’s Professional Basketball Clubs;Sustainability;2023-03-09
3. Career patterns of marketing managers in top European football clubs;International Journal of Sports Marketing and Sponsorship;2021-11-23
4. The Impact of the Coronavirus Outbreak (COVID-19) on Player Salaries, Transfer Fees, and Net Transfer Expenses in the English Premier League;SSRN Electronic Journal;2020
5. Commercial determinants of health: advertising of alcohol and unhealthy foods during sporting events;Bulletin of the World Health Organization;2019-02-25
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