The Impact of Technology on Audiovisual Production in the Social Media Space

Abstract

This research is aimed at investigating the impact of technology on the production of audiovisual content within social media space. The researcher adopted a quantitative approach for investigating the relationship between the variables and a sample of 100 respondents was selected for the research. The literature review of the research found that the majority of the previous researchers have focused on the evolution of audiovisual media over the course of history while a major portion of the literature explores the social functions of social media. The researcher used a survey questionnaire for conducting the current research. The findings of the current research found that there is a significant impact of technology on the production of audiovisual content on social media space. Furthermore, the research findings also show that the social functions of social media play a pivotal role on the technological impact of audiovisual production within the social media space.   Received: 9 June 2022 / Accepted: 31 August 2022 / Published: 5 November 2022