The Role of Social Media Usage, E-WOM, and Perceived Enjoyment in Shaping Customer Attitudes and Blockchain Adoption Loyalty in UAE Banking: A Quantitative Investigation-Reference-Cited by-同舟云学术

The Role of Social Media Usage, E-WOM, and Perceived Enjoyment in Shaping Customer Attitudes and Blockchain Adoption Loyalty in UAE Banking: A Quantitative Investigation

Published:2023-06-19 Issue: Volume: Page:
ISSN:
Container-title:2023 International Conference on Intelligent Computing, Communication, Networking and Services (ICCNS)
language:
Short-container-title:

Author:

Nuseir Mohammed T.¹,Aljumah Ahmad Ibrahim²,Refae Ghaleb El³,Awawdeh Ala Eldin⁴,Baadhem Abdullah Mahfoud⁵,Urabi Sarah⁶

Affiliation:

1. Al Ain University,Department of Business Administration College of Business,Abu Dhabi,UAE

2. College of Communication and Media Al Ain University,Abu Dhabi,UAE

3. Al Ain University,College of Business Al Ain Campus,Department of Business Administration,Al Ain,UAE

4. College of Technology,Department of Management Liwa,Abu Dhabi,UAE

5. Universiti Malaysia Perlis (UniMAP) Perlis-Malaysia,Faculty of Applied and Human Sciences

6. University of Wollongong in Dubai,UAE

Publisher

IEEE

Link

http://xplorestaging.ieee.org/ielx7/10192575/10192940/10193614.pdf?arnumber=10193614

Reference88 articles.

1. The Relationship Between Electronic Word-of-Mouth and Consumer Engagement: An Exploratory Study

2. Examining the effect of social media interaction, E-WOM, and public relations: Assessing the mediating role of brand awareness

3. Banks on social networks-Example of the banking sector in Serbia;zelenovi?,2018

4. Factors influencing online shopping intentions: The mediating role of perceived enjoyment

5. Blockchain-Based Access Control Techniques for IoT Applications

Cited by 1 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Upgrading SIM–OFDM Using a Threshold for Correct Operation with Analytical Proofs;Journal of Communications Software and Systems;2023