Bridging Visual and Verbal Communication: Training Videos and Written Instructional Texts

Abstract

Although research in composition and in instructional design suggests that film and video can be useful pedagogic tools in writing instruction, little research has been directed toward discovering how film and video can be used to teach the kinds of documents produced in professional-writing courses. Because of important similarities in written instructional materials and training videos—the expository and “how-to” tapes being produced for business and industry—training videos can help developing professional writers learn how to write effective instructions. These videos provide writers with a visual model of certain information-processing strategies, cultural themes, and learning objectives important to written instructions. Professional-writing instructors interested in using these training videos will find many sources for appropriate videos, both on and off the university campus.