Affecting Factors and Outcome on Intermittent Internet Pulling Behavior in Taiwan's Undergraduate Students

Abstract

Nowadays people's lives heavily rely on Internet facilities. Internet users generally have constant Internet connectivity and intermittently click on sites they want to access even amidst studying or working. In this study, we sought to examine the factors affecting intermittent Internet pulling behavior on undergraduate students. Furthermore, the relationship between intermittent Internet pulling behavior and academic achievement was also investigated. We surveyed 508 undergraduate students by questionnaire to elicit data. The results found prior network experience, peer influence, and curiosity have separate effects on intermittent Internet pulling behavior, but the network efficacy does not significantly affect intermittent Internet pulling behavior. Additionally, intermittent Internet pulling behavior has a negative influence on academic achievement. Some implications for research and practice are also highlighted in this study.