Author:
Wathieu Luc,Brenner Lyle,Carmon Ziv,Chattopadhyay Amitava,Wertenbroch Klaus,Drolet Aimee,Gourville John,Muthukrishnan A. V.,Novemsky Nathan,Ratner Rebecca K.,Wu George
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
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