Abstract
Abstract
This study aims to examine how sociodemographic characteristics contribute to consumer empowerment in Indonesia. Systematic random sampling was used to pick 4200 respondents from 28 of the 34 provinces in the nation. The study examined the connections between sociodemographic traits such as income, location, age, gender, work status, and educational attainment and consumer empowerment. In-person interviews were conducted using structured questionnaires, and multiple linear regression and independent t-tests were utilized for statistical analysis. The overall consumer empowerment index for Indonesia was 32.06, according to the data, with rural areas having a lower rating than metropolitan areas. Significant differences were also seen between the two locations in terms of complaint behavior and legal and consumer protection organization expertise. The highest index, however, was seen in preferences for local products. According to the study, consumer empowerment was significantly impacted by just three of the six independent factors (income, education level, and geographic region). Consumer empowerment indexes were higher among respondents who lived in metropolitan areas and had more incomes and educational attainment. These results highlight the necessity for consumers to take an active role in their empowerment to guarantee that their obligations and rights are fulfilled.