User-Generated Brands and Social Media: Couchsurfing and Airbnb-Reference-Cited by-同舟云学术

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User-Generated Brands and Social Media: Couchsurfing and Airbnb

Published:2013-03-31 Issue:1 Volume:9 Page:85-90
ISSN:1813-5498
Container-title:Contemporary Management Research
language:
Short-container-title:CMR

Author:

Yannopoulou Natalia

Publisher

Academy of Taiwan Information Systems Research

Subject

Management of Technology and Innovation,Management, Monitoring, Policy and Law,Marketing,Strategy and Management,Economics and Econometrics,Management Information Systems

Cited by 129 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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4. This country is Loveable: A model of destination brand love considering consumption authenticity and social experience;Journal of Destination Marketing & Management;2024-06

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