The effects of customer brand engagement on brand love in sharing economy-Reference-Cited by-同舟云学术

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The effects of customer brand engagement on brand love in sharing economy

Published:2024-05-31 Issue: Volume: Page:1-17
ISSN:1069-6679
Container-title:Journal of Marketing Theory and Practice
language:en
Short-container-title:Journal of Marketing Theory and Practice

Author:

Tran Trang P.¹^ORCID,Lee Seung Hyun²,Sakib Md Nazmus³

Affiliation:

1. Department of Marketing & Supply Chain Management, College of Business, East Carolina University, Greenville, North Carolina, USA

2. School of Hospitality Leadership, College of Business, East Carolina University, Greenville, North Carolina, USA

3. Department of Business Disciplines, College of Business, McNeese State University, Lake Charles, Louisiana, USA

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/10696679.2024.2360199

Reference124 articles.

1. Beyond the Extended Self: Loved Objects and Consumers’ Identity Narratives

2. Ahuvia, A. C., Batra, R., & Bagozzi, R. P. (2009). Love, desire and identity: A conditional integration theory of the love of things. In D. J. MacInnis, C. W. Park, & J. R. Priester (Eds.), Handbook of brand relationships (pp. 342–357). Routledge.

3. The role of brand love in consumer‐brand relationships

4. The feeling of love toward a brand: Concept and measurement;Albert N.;Advances in Consumer Research,2009

5. Brand authentication: creating and maintaining brand auras

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