Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by
7 articles.
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1. Your Enterprise School of Management;Journal of Management Development;1993-02
2. Management Control over Customer Service;International Journal of Physical Distribution & Materials Management;1980-04
3. Product life cycle research: A literature review;Journal of Business Research;1979-09
4. Extending the product life cycle;Business Horizons;1977-06
5. The product elimination function;Journal of the Academy of Marketing Science;1974-06