Extending the product life cycle-Reference-Cited by-同舟云学术

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Extending the product life cycle

Published:1977-06 Issue:3 Volume:20 Page:46-56
ISSN:0007-6813
Container-title:Business Horizons
language:en
Short-container-title:Business Horizons

Author:

Enis Ben M.,La Garce Raymond,Prell Arthur E.

Publisher

Elsevier BV

Subject

Marketing,Business and International Management

Reference16 articles.

1. Top Management's Stake in a Product's Life Cycle;Patton,1959

2. Product Policy and Strategy;Luck,1972

3. Dynamic Competitive Strategy and Product Life Cycles;Wasson,1974

4. Exploit the Product Life Cycle;Levitt;Harvard Business Review,1965

5. A Test of the Product Life Cycle as a Model of Sales Behavior;Polli;Market Science Institute Working Paper,1967

Cited by 34 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The product life cycle revisited: an integrative review and research agenda;European Journal of Marketing;2022-01-07

2. Product and Service Decisions;Springer Texts in Business and Economics;2021

3. Purpose;Great Minds in Entrepreneurship Research;2020

4. Diffusion and Pricing Over the Product Life Cycle;SSRN Electronic Journal;2019

5. Diffusion and pricing over the product life cycle;Handbook of the Economics of Marketing, Volume 1;2019

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