A Comparison of Three Models of Brand Choice
Author:
Publisher
JSTOR
Subject
Marketing,Economics and Econometrics,Business and International Management
Cited by 14 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Relative influence of purchase feedback and nonfeedback effects on market share—based on the first order markov brand switching model;Journal of Information and Optimization Sciences;2011-07
2. Identification of Changes in Mean with Regression Trees: An Application to Market Research;Econometric Reviews;2010-08-30
3. Homogeneity and heterogeneity in stochastic models of brand choice behavior;International Journal of Research in Marketing;1985-01
4. Some Comments on the Development and Application of Linear Learning Models;Management Science;1982-11
5. Dynamic Analysis of Consumer Response to Marketing Strategies;Management Science;1982-05
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