Homogeneity and heterogeneity in stochastic models of brand choice behavior-Reference-Cited by-同舟云学术

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Homogeneity and heterogeneity in stochastic models of brand choice behavior

Published:1985-01 Issue:4 Volume:2 Page:263-272
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Givon Moshe,Horsky Dan

Publisher

Elsevier BV

Subject

Marketing

Reference45 articles.

1. Equilibrium stochastic choice and market penetration theories: Derivations and comparisons;Bass;Management Science,1976

2. An investigation into the order of the brand choice process;Bass;Marketing Science,1984

3. Market segmentation using models of multidimensional purchasing behavior;Blattberg;Journal of Marketing,1974

4. Market segments and stochastic brand choice models;Blattberg;Journal of Marketing Research,1976

5. Identifying the deal prone segment;Blattberg;Journal of Marketing Research,1978

Cited by 6 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Demand for “Healthy” Products: False Claims and FTC Regulation;Journal of Marketing Research;2017-12

2. Demand for 'Healthy' Products: False Claims in Advertising;SSRN Electronic Journal;2015

3. Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?;Marketing Science;2008-09

4. Semiparametric estimation of heterogeneous count data models;European Journal of Operational Research;1994-07

5. Stochastic models of consumer behaviour;European Journal of Operational Research;1987-04

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