Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?-Reference-Cited by-同舟云学术

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Try It, You Will Like It—Does Consumer Learning Lead to Competitive Price Promotions?

Published:2008-09 Issue:5 Volume:27 Page:796-810
ISSN:0732-2399
Container-title:Marketing Science
language:en
Short-container-title:Marketing Science

Author:

Freimer Marshall,Horsky Dan

Publisher

Institute for Operations Research and the Management Sciences (INFORMS)

Subject

Marketing,Business and International Management

Link

https://pubsonline.informs.org/doi/pdf/10.1287/mksc.1080.0368

Reference52 articles.

1. Decomposition of the Sales Impact of Promotion-Induced Stockpiling

2. An Investigation into the Order of the Brand Choice Process

3. Multi-Period Competition with Switching Costs

4. The Decomposition of Promotional Response: An Empirical Generalization

5. Price Competition under Stockpiling and Flexible Consumption

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