Merging Brands after Mergers-Reference-Cited by-同舟云学术

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Merging Brands after Mergers

Published:2006-07 Issue:4 Volume:48 Page:28-40
ISSN:0008-1256
Container-title:California Management Review
language:en
Short-container-title:California Management Review

Author:

Basu Kunal

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41166359

Cited by 34 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Acquisitions of divested business units: A typology and strategies for success;Business Horizons;2023-09

2. IS TWO ALWAYS BETTER THAN ONE? Customer Perception on the Merger of Startup Decacorn Companies;Journal of Open Innovation: Technology, Market, and Complexity;2021-12-03

3. Identifying Driving Variables and Paths of Competitive Advantage for International High-Speed Rail Rolling Stock Contractors;Journal of Infrastructure Systems;2021-12

4. A Customer-based Perspective in Mergers and Acquisitions;Advances in Mergers and Acquisitions;2021-09-29

5. Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options;Maritime Economics & Logistics;2020-10-26

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