Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options

Author:

Notteboom Theo,Satta Giovanni,Parola Francesco

Publisher

Springer Science and Business Media LLC

Subject

Economics, Econometrics and Finance (miscellaneous),Transportation

Reference53 articles.

1. Aaker, D.A. 1991. Managing brand equity: Capitalizing on the value of a brand name. New York: The Free Press.

2. Alexandridis, G., andM. Singh. 2016. Mergers and acquisitions in shipping. In The international handbook of shipping finance, 371–413. London: Palgrave Macmillan.

3. Altunbas, Y., and D.M. Ibanez. 2004. Mergers and acquisitions and bank performance in Europe: The role of strategic similarities. Working Paper Series, No. 398, October 2004. Frankfurt am Main: European Central Bank.

4. Alvarez-Gonzalez, P., and C. Otero-Neira. 2014. Determinantes de la elección de una estrategia de marca tras la fusión/adquisición/Determinants of brand choice strategies after a merger/acquisition. Universia Business Review 43: 84.

5. Bailey. 2017. Branding during M&A: Beating the odds. Bailey Brand Consulting, Foresight, Summer 2017.

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