Demon: A Management Model for Marketing New Products-Reference-Cited by-同舟云学术

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Demon: A Management Model for Marketing New Products

Published:1968-10 Issue:1 Volume:11 Page:31-46
ISSN:0008-1256
Container-title:California Management Review
language:en
Short-container-title:California Management Review

Author:

Charnes A.,Cooper W. W.,Devoe J. K.,Learner D. B.

Publisher

SAGE Publications

Subject

Strategy and Management

Link

http://journals.sagepub.com/doi/pdf/10.2307/41164141

Reference3 articles.

1. Charnes, Cooper, DeVoe, and Learner: “DEMON: Decision Mapping Via Optimum go-no Networks—A Model for Marketing New Products,” Management Science, XII:11 (July 1966); “DEMON Mark II, An Extremal Equation Approach to New Product Marketing,” Management Science, XIV:9 (May 1968); “DEMON Mark II: Extremal Equations Solution and Approximation,” Management Science, XIV:11 (July 1968); and “Some Recursive Relations Developed as Components for Estimating Marketing Strategies,” Management Science (forthcoming).

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Contributions to Statistics;Systems and Management Science by Extremal Methods;1992

2. Contributions to Marketing;Systems and Management Science by Extremal Methods;1992

3. Management Science and Marketing Management;Journal of Marketing;1985-03

4. Management Science and Marketing Management;Journal of Marketing;1985

5. Bibliography of the Works of William Wager Cooper;Quantitative Planning and Control;1979

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