Contributions to Marketing

Author:

Learner David B.,Phillips Fred Y.

Publisher

Springer US

Reference52 articles.

1. Agostini, J.M., “Analysis of Magazine Accumulative Audience,” Journal of Advertising Research, 2 (4) (1962), 18–23.

2. Agostini, J.M., “How to Estimate Unduplicated Audiences,” Journal of Advertising Research, 1 (3) (1961), 11–14.

3. Arthanari, T.S. and Y. Dodge, Mathematical Programming in Statistics, John Wiley & Sons, New York 1978.

4. Brockett, P.L., A. Chames, W.W. Cooper, and B. Golany, “A Critique of the Wharton Center for Applied Research Study of the Effects of Advertising on Recruitment,” CCS Research Report #546, Center for Cybernetic Studies, The University of Texas at Austin, Austin, TX, July 1986.

5. Byrne, R.F., A. Chames, W.W. Cooper, and K.O. Kortanek, “A Chance Constrained Approach to Capital Budgeting with Portfolio Type Payback and Liquidity Constraints and Horizon Posture Controls,” in R.F. Byrne, A. Chames, W.W. Cooper, O.A. Davis, and D. Gilford (eds.), Studies in Budgeting, North Holland, Amsterdam 1971.

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