Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences-Reference-Cited by-同舟云学术

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Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved Audiences

Published:1991-11 Issue:4 Volume:28 Page:467
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:
Short-container-title:Journal of Marketing Research

Author:

Sawyer Alan G.,Howard Daniel J.

Publisher

JSTOR

Subject

Marketing,Economics and Econometrics,Business and International Management

Cited by 88 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

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