Uncertainty marketing tactics: An overview and a unifying framework
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11747-023-00941-7.pdf
Reference103 articles.
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2. Alavi, S., Bornemann, T., & Wieseke, J. (2015). Gambled price discounts: A remedy to the negative side effects of regular price discounts. Journal of Marketing, 79(2), 62–78.
3. Anderson, C. K., & Xie, X. (2014). Pricing and market segmentation using opaque selling mechanisms. European Journal of Operational Research, 233(1), 263–272.
4. Anderson, E., Carleton, N., Diefenbach, M., & Han, P. (2019). The relationship between uncertainty and affect. Frontiers in Psychology, 10, 2504.
5. Arrow, K. J. (1965). Aspects of the Theory of Risk Bearing. Academic Bookstore.
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