Cyclical Policy on the Advertising Appropriation
Author:
Publisher
SAGE Publications
Subject
Marketing,Business and International Management
Cited by 7 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
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2. Accounting Principles and Marketing Models Related to Deferred Marketing Costs;European Journal of Marketing;1986-01
3. Advertising and Economic Development;International Journal of Advertising;1982-07
4. A birth–death model of advertising and pricing;Advances in Applied Probability;1979-03
5. A birth–death model of advertising and pricing;Advances in Applied Probability;1979-03
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