IMPROVING THE ECONOMIC EFFICIENCY OF QUALITY MANAGEMENT SERVICES OF TOURIST SERVICES ENTERPRISES

Abstract

The article considers some aspects of improving the economic efficiency of quality management of enterprises involved in tourist services. It is pointed out that in the conditions of modern tourism development quality management is one of the most important components of tourism efficiency and profitability. It is determined that in Ukraine there is a noticeable decrease in the number of tourist packages sold by tour operators during the study period. It is established that currently the best sales channel for travel products are travel agencies, which compete with each other to provide the best quality of service and service shell of the product of tour operators. It has been determined that tour operators cooperate with a significant number of different market players that serve tourists. It is established that at each stage of implementation of the developed tourist package it is necessary to control the quality of services to tourists, because it depends on the final economic effect of all participants. It is established that the vast majority of consumers of tourism products, served by tour operators and travel agents, are tourists traveling for purpose, recreation and leisure. It is established that during the study period the costs of accommodation, meals and transportation of tourists within the implemented tourist packages decreased. It is noted that in 2018–2020 in Ukraine the highest level of growth was the cost of tour operators for the services of third-party organizations that provide services in the field of culture and excursions. It is noted that the reasons for the negative trends in the tourism market of Ukraine are the military aggression of the Russian Federation in Ukraine since 2014 and the SARS-CoV-2 pandemic. It is established that in the process of improving the efficiency of quality management of enterprises involved in the process of tourist services, it is important to implement international quality standards and certification in accordance with the requirements of the international standard ISO 9001 for tourism. It is noted that when implementing a quality management system, each enterprise in the field of tourist services should define goals and policies on quality, set appropriate tasks to ensure a stable, long-term nature.