1. 1 Continuous Quality Improvement and Patient Safety Department, Armed Forces Hospitals Taif Region, Taif, Saudi Arabia
2. 2 Regional Patient Experience Division, Armed Forces Hospitals Taif Region, Taif, Saudi Arabia
3. 3 Intensive Care Unit, Armed Forces Hospitals Taif Region, Taif, Saudi Arabia
4. 4 Infection Prevention and Control Department, Armed Forces Hospitals Taif Region, Taif, Saudi Arabia
5. 5 Department of Marketing, Retail, and Tourism, Manchester Metropolitan University Business School, Manchester, UK