Behavioral phenotyping: a tool for personalized medicine

Abstract

In recent years, genetic mapping has been grabbing the headlines for its promise to revolutionize healthcare and provide us with a way to personalize medicine. Connected health uses objective data and automated feedback to monitor chronic illnesses and has demonstrated exciting possibilities too. This data can create phenotype maps that reveal acquired behaviors and individual responses to health programs. Health interventions can be personalized using a combination of these techniques to maximize the chances of success and minimize adverse reactions. Aggregating this data at a population level can help us leverage collective behavioral trends to alter health-related perceptions at a population level. This method of hyperpersonalization of medicine has proven its worth, and the focus should now shift to testing its feasibility and incorporation into clinical workflow.