How can organizational communication impact society? Reflections from the communication practice in Portuguese communication agencies

Abstract

This investigation aims to reflect on the impact generated by organizational communication in society, considering its capacity to interfere in the public sphere construction. For this, theoretical research was made addressing the communicative constitution of organizations and their relationship with society. Furthermore, in-depth interviews were conducted with Portuguese communication agencies for verifying perceptions about the communication impact in society. In the results, it was identified that to evidence this impact, it is necessary to discuss the communication organizational power in the interactional context and the discourse influence in individuals' perceptions and behaviors formation. This work was supported by Capes [grant numbers: 88881.362250/2019-01 from Program PDSE] and developed at University of Minho (Braga, Portugal).