Modern Features of Risk Management in the Context of Strategic Development of the Enterprise

Abstract

The article considers the systematic and complex development of the term “management of strategic development of the enterprise”, which occurs through a consistent combination of developments of scientists and business representatives. It is argued that modern views and knowledge on the management of strategic development in the current socio-economic conditions significantly affect the effectiveness of the strategic management system and the development of domestic enterprises. The interpretation of leading domestic and foreign scholars on the interpretation of the concepts of “strategy”, “strategic development management”, “strategic planning” is considered. Attention is paid to anti-crisis strategic management at various levels, namely through the corporate level, the level of first managers, functional level (finance, marketing, product and production policy), linear level (heads of departments, representative offices, branches). In scientific work much attention is paid to the corporate strategy of the enterprise taking into account the influence of internal and external factors in order to develop optimal options for operational, tactical and strategic management decisions, which should focus on monitoring and controlling all types of enterprises to prevent crises. The paper proposes measures of corporate strategy, which should form a set of tools for cross-functional integration of the enterprise by achieving synergies, promote participation of all departments in the development of new enterprise strategy, management of strategic initiatives and changes, integration of strategic priorities and coordination of human resources. It is argued that the management of strategic development, aimed at creating competitive advantages of the enterprise and the establishment of an effective strategic position that will ensure the future viability of the enterprise in changing conditions. The choice of strategy in strategic management is related to the state of key factors, which include the strengths of the industry and the enterprise, purpose, mission, the interests of senior management, employee skills. The dynamic process of strategic management of the enterprise is the umbrella under which the enterprise can confidently move towards the goal, despite the adverse effects of the environment.