Economic Nature and Essence of the Concept of Marketing Management in a Scientific Review

Abstract

The article is devoted to the analysis of the economic nature and essence of marketing management through the prism of a scientific review. The work considers key aspects and approaches to defining marketing management, including its role in strategic management, market and consumer orientation, as well as the use of scientific methods in marketing research and practice. The article also singles out different approaches to the formation of marketing management and their impact on the effectiveness of management of marketing processes in the modern business environment. The scientific approaches to the formation of marketing management are analyzed, the definitions of scientists and scientists regarding the economic essentiality of the categorical concept of “marketing management” are summarized, the accentuation of the meaning of the concept of “marketing management” is argued. The author draws conclusions about the importance of marketing management for the successful functioning and development of enterprises in modern conditions of globalization and competition. This scientific work is a useful source for researchers, managers and acquirers who are interested in the problems of marketing management and strategic development of enterprises.