Author:
Coutant Alexander,Baillargeon Dany,Carignan Marie-Eve
Subject
Marketing,Business and International Management
Reference22 articles.
1. The Future of Creativity In Advertising;Belch Michael A.;Journal of Promotion Management
2. Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC);Boerman Sophie C.;International Journal of Advertising
3. Good native advertising isn’t a secret;Campbell Colin;Business Horizons
4. Questionner l'éthique de la communication;Catellani Andréa;Revue Communication & professionnalisation
5. L'éthique appliquée à la communication professionnelle;Catellani Andrea;Revue Communication & professionnalisation
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献