1. Measuring Brand Equity Across Products and Markets;Aaker David A.;California Management Review
2. The Meaning of Brand Names to Children: A Developmental Investigation;Achenreiner Gwen Bachmann;Journal of Consumer Psychology
3. Sémiologie et publicité;Burgelin Olivier;Les Cahiers de la publicité
4. Implicit Measures Reveal Evidence of Personal Discrimination;Carney Dana R.;Self and Identity
5. L'efficacité de l'image publicitaire;Chebat Jean-Charles;Communication et langages