Subject
Marketing,Business and International Management
Reference29 articles.
1. Semiologi i den kvalitative pretest af reklamefilm;Alsted Christian;MedieKultur: Journal of media and communication research
2. The marketing of ideas advertising and road safety;Bachand Denis;International Journal of Research in Marketing
3. The creation of complicity a semiotic analysis of an advertising campaign for Black & White whisky;Bertrand Denis;International Journal of Research in Marketing
4. La rhétorique au service de la publicité;Chebat Jean-Charles;Communication et langages
5. Corporate identity and corporate image revisited ‐ A semiotic perspective;Thøger Christensen Lars;European Journal of Marketing
Cited by
5 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献