The marketing of ideas advertising and road safety-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

The marketing of ideas advertising and road safety

Published:1988-01 Issue:4 Volume:4 Page:291-309
ISSN:0167-8116
Container-title:International Journal of Research in Marketing
language:en
Short-container-title:International Journal of Research in Marketing

Author:

Bachand Denis

Publisher

Elsevier BV

Subject

Marketing

Reference42 articles.

1. Réflexions critiques à propos du spectacle de la consommation;Bachand;Communication et Information,1977

2. Operation Solidarité Economique (OSE): Une analyse sémiologique;Bachand;Communication et Information,1980

3. Analyse sémiologique de la publicité destinée aux adeptes de la moto;Bachand,1984

4. La séduction des simulacres: Les jeux de guerre de Tron a War Games;Bachand;Critère,1985

5. L'art de/dans la publicité: De la poésie à la prophétie;Bachand;Etudes françaises,1987

Cited by 4 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Company slogans, morphological issues, and corporate communications;Corporate Communications: An International Journal;2015-08-03

2. Instrumentalisation de la sémiotique au service de la publicité et du marketing : état des lieux;Market Management;2006-12-01

3. Drink driving enforcement and publicity campaigns: are the policy recommendations sensitive to model specification?;Accident Analysis & Prevention;2005-03

4. Collective stereographic photo essays: an integrated approach to probing consumption experiences in depth;International Journal of Research in Marketing;1998-07

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP