Advertising Spillovers and Market Structure
Author:
Publisher
CAIRN
Subject
General Economics, Econometrics and Finance
Reference9 articles.
1. 2 Bass, F. M. , Krishnamoorthy, A. , Prasad, A. and Sethi, S. P. (2005), Generic and Brand Advertising Strategies in a Dynamic Duopoly, Marketing Science, Vol. 24, No. 4, p. 556 - 568
2. 4 Brady, M. (2009), Advertising effectiveness and spillover : simulating strategic interaction using advertising, System Dynamics Review, Vol. 25
3. 5 Carey, C. and Bolton, D. L. (1996), Brand Versus Generic Advertising and the Decision to Advertise Collectively, Review of Industrial Organization, Vol. 11, p. 93 - 105
4. 7 Forbes, K. F. (1986), Market structure and cooperative advertising, Economic Letters, 22, p. 77 - 80
5. 8 Friedman, J. W. (1983), Advertising and Oligopolistic Equilibrium, The Bell Journal of Economics, Vol. 14, p. 464 - 73
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