Are two better than one? Modelling the complementarity between patents and trademarks across industries
Author:
Affiliation:
1. Bureau d’Economie théorique et Appliquée, Université de Strasbourg, Strasbourg, France
2. Organisation for Economic Co-Operation and Development (OECD), Paris, France
Publisher
Informa UK Limited
Subject
Management of Technology and Innovation,General Business, Management and Accounting
Link
https://www.tandfonline.com/doi/pdf/10.1080/13662716.2019.1688137
Reference71 articles.
1. Innovation: Brand it or Lose it
2. Managing the protection of innovations in knowledge-intensive business services
3. Askenazy, P., T. Breda, and D. Irac. 2010. “Innovation and Advertising: Theory and Evidence.” Banque de France Working Paper No. 284.
4. Athreye, S., and C. Fassio. 2019. “Why Do Innovators Not Apply for Trademarks? the Role of Information Asymmetries and Collaborative Innovation.” Papers in Innovation Studies No. 2019/2. Lund University, CIRCLE - Center for Innovation, Research and Competences in the Learning Economy.
5. The fateful triangle: Complementarities in performance between product, process and organizational innovation in France and the UK
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