The Analytical Aspects of Personnel Management in the Foreign Economic Activity of Enterprise

Abstract

The article is aimed at studying the analytical prerequisites for efficient management of enterprise personnel as human capital in the context of activation of economic activity of enterprise in foreign markets. The article specifies that the contemporary category of «human capital» has several definitions and is constantly being updated. Thus, it was defined that nowadays the human capital of an enterprise represents a set of qualitative characteristics of a person, an object of investment, part of the total capital, a stock or a set of individual potentials of a person, and can also be considered as an opportunity to use the knowledge and skills of employees. During the study, it was emphasized that today it is the company’s personnel that allows building competitive advantages and achieving results in the professional activities of the enterprise. The authors summarize that this issue is especially relevant for enterprises operating in international markets, since the qualification of an employee should allow timely response to drastic changes that are characteristic of markets of such scale and be responsible of making effective business decisions. The article highlights the currently relevant methods and criteria for analyzing human capital in an enterprise. In particular, the main goals and stages of analyzing the state of the personnel of a company which has a foreign economic vector, are identified. Attention was focused on the difference in the assessing and accounting of personnel (human capital) in national and foreign practices and noted that there is no specific set and uniform indicators for assessing human capital at the enterprise level. In continuation of this statement, the article considers quantitative and qualitative indicators in the context of a comprehensive assessment of human capital of an enterprise – subject of foreign economic activity. In the course of the study, the main quantitative indicators (coefficients) of the impact of human capital on the development of the enterprise were analyzed: the coefficient of seniority, the stability coefficient, the health coefficient, the coefficient of professional growth, the coefficient of personnel education. In accordance with the normative values of such indicators, the necessary managerial decisions and actions in each of the simulated situations were interpreted. As a result of the study, the importance of taking into account the quality of personnel (human capital) for making managerial decisions at enterprises – subjects of foreign economic activity was emphasized.