VAREJO: COMPETITIVIDADE E INOVAÇÃO-Reference-Cited by-同舟云学术

VAREJO: COMPETITIVIDADE E INOVAÇÃO

Published:2016-12 Issue:6 Volume:56 Page:596-599
ISSN:0034-7590
Container-title:Revista de Administração de Empresas
language:
Short-container-title:Rev. adm. empres.

Author:

BOTELHO DELANE¹,GUISSONI LEANDRO¹

Affiliation:

1. Fundação Getulio Vargas, Brazil

Publisher

FapUNIFESP (SciELO)

Subject

Marketing,Strategy and Management,Industrial relations,Business and International Management,Business, Management and Accounting (miscellaneous),Management of Technology and Innovation,Management Science and Operations Research,Information Systems and Management,Organizational Behavior and Human Resource Management

Link

http://www.scielo.br/pdf/rae/v56n6/0034-7590-rae-56-06-0596.pdf

Reference20 articles.

1. Unraveling the personalization paradox: The effect of information collection and trust-building strategies on online advertisement effectiveness;Wetzels M.;Journal of Retailing,2015

2. Antecedentes da intenção de compra de marcas próprias: Um estudo no mercado emergente;Borges L. A. da S.;RAE-Revista de Administração de Empresas,2016

3. Productivity in the retail sector: Challenges and opportunities;Cox A.,2016

4. Corporate sustainability in emerging markets: Insights from the practices reported by the Brazilian retailers;Delai I.;Journal of Cleaner Production,2013

5. Meet the new Brazilian consumer. Mckinsey Consumer Packaged Goods and Retail;Donatelli M.,2006

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