Chinese App User’s Needs Profile: From Questionnaire Measurement to Behavior Analysis

Abstract

With the widespread use of mobile devices, the Apps people install and use could be closely linked to their needs. A precise profile of the needs of the user has become a vital foundation of the experience of the user. Previous studies mainly rely on self-reporting to understand the subjective attitudes of the App user toward a single App. This research combined questionnaire measurement and behavior analysis to profile the needs of the App user from a broader perspective. Based on the theoretical model of previous research studies, study 1 developed a novel needs questionnaire measurement of a Chinese App user, which showed good reliability and validity. In study 2, authorized App usage data were collected to construct the behavioral needs profile of a Chinese user. The results showed that the primary needs of the Chinese user remained a relatively high consistency between the questionnaire and the behavior data. The questionnaire-based and behavioral data-based needs profiles provide a reference for further personalized user experience design.