Influence of the Manner of Information Presentation on Risky Choice

Abstract

We are constantly faced with decisive situations in which the options are not presented simultaneously. How the information of options is presented might influence the subsequent decision-making. For instance, presenting the information of options in an alternative- or dimension-wise manner may affect searching patterns and thus lead to different choices. In this study, the effects of this manner of information presentation on risky choice according to two experiments (Experiment 1, N = 45; Experiment 2, N = 50) are systematically examined. Specifically, two tasks with different presentation are conducted. Participants could search the information of one option (alternative-wise task) or dimension (dimension-wise task) for each time. Results revealed that the participants assigned in the alternative-wise task exhibited more choices consistent with expected value theory and took a longer decision time than those in the dimension-wise task. Moreover, the effect of task on choice was mediated by the direction of information search. These findings suggest a relationship between information search pattern and risky choice and allow for a better understanding of the mechanisms and processes involved in risky choice.