From virtual reality to augmented reality: A neuromarketing perspective

Author:

Russo Vincenzo,Bilucaglia Marco,Zito Margherita

Publisher

Frontiers Media SA

Subject

General Psychology

Reference52 articles.

1. Using virtual reality for tourism marketing: A mediating role of self-presence.;Adachi;Soc. Sci. J.,2020

2. Deep Learning for Neuromarketing; Classification of User Preference using EEG Signals;Alimardani;12th Augmented Human International Conference (AH2021), May 27, 28, 2021,2021

3. Interactive Makeup Tutorial Using Face Tracking and Augmented Reality on Mobile Devices;Almeida;XVII Symposium on Virtual and Augmented Reality (SVR),2015

4. Emotion recognition via galvanic skin response: Comparison of machine learning algorithms and feature extraction methods.;Ayata;Istanbul Univ. J. Electr. Electron. Eng.,2017

5. Challenges and new directions in augmented reality, computer security, and neuroscience - part 1: Risks to sensation and perception.;Baldassi;ArXiv.,2018

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