Abstract
This study examines the thematic and terminological agenda of the Amazigh, or Berber, heritage with the aim of deciphering the rhetoric in the Spanish press and the recognition given to this culture. Specifically, 454 articles from eight newspapers collected between January 2018 and June 2019 were quantitatively and qualitatively analysed. The results show the preponderance of the term ‘Berber’ over ‘Amazigh’ or ‘Imazighen’, as well as the relevance of historical or international political topics when these terms are mentioned. Broadly speaking, it is concluded that perspectives on the Amazigh gravitate between invisibility, superficiality, exoticism, and conceptual dependence on the Arab-Islamic.
Publisher
Servicio de Publicaciones de la Universidad Autonoma de Madrid
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