Abstract
For many years, the concept of sustainability and luxury has been considered a paradox. Despite scholars’ efforts to highlight the compatibility between sustainability and luxury, the limited studies have shown mixed and inconclusive evidence. By adopting the luxury-seeking consumer behavior framework, this study examines the relationship between luxury value perceptions (i.e., conspicuous, unique, social, emotional, and quality values) and sustainable luxury products consumption. It also identifies the value dimensions that most discriminate between heavy and light consumers of sustainable luxury products and examines the moderating effects of consumer income. Using 348 survey responses from actual consumers of luxury goods in Qatar, hierarchical multiple regression and discriminant analyses were conducted to test the hypothesized relationships. The results suggest that all five value perceptions explain a significant amount of variance in sustainable luxury consumption and discriminate between heavy and light sustainable luxury consumers. However, the moderating effects of consumer income in the relationship between values and sustainable luxury consumption revealed mixed results. The findings of this research provide key theoretical and managerial implications.
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Reference99 articles.
1. Status Consumption in Consumer Behavior: Scale Development and Validation;Eastman;J. Mark. Theory Pract.,1999
2. The Value of Sustainable Luxury in Mature Markets: A Customer-Based Approach;Cervellon;J. Corp. Citizsh.,2013
3. Sustainability as Part of the Luxury Essence: Delivering Value through Social and Environmental Excellence;Hennigs;J. Corp. Citizsh.,2013
4. The Catch-22 of Responsible Luxury: Effects of Luxury Product Characteristics on Consumers’ Perception of Fit with Corporate Social Responsibility;Janssen;J. Bus. Ethics.,2014
5. Sustainable Versus Conspicuous Luxury Fashion Purchase: Applying Self-Determination Theory;Ki;Fam. Consum. Sci. Res. J.,2016
Cited by
2 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献