Poszukiwanie sposobów ujawnienia zachowań nabywczych konsumentów na rynku Kataru

Abstract

Purpose: The purpose of the study is to look for ways to reveal the purchasing behavior of consumers in Qatar. Design/Methodology/Approach: The study begins with a literature search on the subject. Some of the theories regarding the determinants of consumer purchasing behavior that are universal across cultures are specified. Then, an analysis of the cultural conditions of the Qatari market was carried out using Hofstede’s model. In the next step information from international literature on consumer behavior in Qatar was collected, analyzed and summarized. The information from the literature research was compiled and compared with the results of the analysis using the Hofstede model. Findings: The results of research on purchasing behavior in Qatari culture, both using the Hofstede method and literature analysis, overlap to a large extent. However, there are some discrepancies described in the article. Research limitations/Implications: The availability of literature on consumer behavior in Qatar is limited, with particularly few recent works produced after the COVID-19 pandemic. Therefore only literature in Polish and English was examined. Items published in other languages, e.g. Arabic, could not be examined, which limits the scope of the study. Additionally, the analyzed literature items differed in their representativeness due to methodological diversity and differences in the selection of research samples due to demographic and social characteristics. Originality/Value: The article contributes to the development of science by enriching the available knowledge in the field of consumer behavior in the Qatari market.