User-Centered Development of an Online Dashboard Tool for Economic Sustainability for Small and Medium Enterprises

Abstract

This study aimed to improve an existing static benchmarking tool for the economic sustainability of small and medium enterprises (SMEs) in the wine sector to develop and elevate it into a dynamic online dashboard decision support system (DSS) for economic sustainability. Development was conducted in line with a user-centered-development process in four main steps. In the first step, producers’ expectations for an optimal tool were elicited using a qualitative approach of 24 in-depth interviews with long-term users of the existing PDF reports. Among the 10 requirements, producers requested an overall summary assessment of the most important KPIs of their business (including the provision of ideal values), intuitive visual presentations, long-term time developments, flexible reference groups, and short comments. Based on the wine producers’ systemized responses, the first version of the online benchmarking tool was designed and implemented in cooperation with experienced online designers and programmers. In the third step, a usability test was conducted to elicit options for further improvements that were implemented before the fourth step, the release of the final version to the industry. The systematic development process outlined and established here and the released DSS tool that is publicly available with open access provide valuable insights for institutions planning similar future dashboards for other sectors, particularly for SMEs. This constitutes an important step toward the development of more holistic support tools for sustainability performance measurement across all pillars of sustainability moving forward. To the best of the authors’ knowledge, the DSS developed represents the first online dashboard tool for economic sustainability for SMEs globally and in the wine sector.