The Moderating Effect of Green Advertising on the Relationship between Gamification and Sustainable Consumption Behavior: A Case Study of the Ant Forest Social Media App
Author:
Affiliation:
1. School of Animation and Digital Arts, Communication University of China, Nanjing, Jiangning University City, Nanjing 211172, China
2. School of Communication, Universiti Sains Malaysia, Gelugor 11800, Pulau Pinang, Malaysia
Abstract
Funder
Jiangsu Provincial Department of Education
Publisher
MDPI AG
Subject
Management, Monitoring, Policy and Law,Renewable Energy, Sustainability and the Environment,Geography, Planning and Development,Building and Construction
Link
https://www.mdpi.com/2071-1050/15/4/2883/pdf
Reference99 articles.
1. Assessing the macroeconomic impacts of individual behavioral changes on carbon emissions;Niamir;Clim. Change,2020
2. Environmental leapfrogging and everyday climate cultures: Sustainable water consumption in the Global South;Evans;Clim. Change,2020
3. Environmental knowledge and consumers’ intentions to visit green hotels: The mediating role of consumption values;Wang;J. Travel Tour. Mark.,2018
4. Cross-cultural perspective on sustainable consumption: Implications for consumer motivations and promotion;Chwialkowska;Environ. Dev. Sustain.,2021
5. The influence of cultural values on pro-environmental behavior;Chwialkowska;J. Clean. Prod.,2020
Cited by 2 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Impact of gamification on green consumption behavior integrating technological awareness, motivation, enjoyment and virtual CSR;Scientific Reports;2023-12-08
2. The Impact of Artificial Intelligence Technology Stimuli on Sustainable Consumption Behavior: Evidence from Ant Forest Users in China;Behavioral Sciences;2023-07-20
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3