Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image-Reference-Cited by-同舟云学术

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Creating a fuzzy DEMATEL-ISM-MICMAC -fuzzy BWM model for the organization's sustainable competitive advantage, incorporating green marketing, social responsibility, brand equity and green brand image

Published:2024-12 Issue: Volume:8 Page:100280
ISSN:2666-1888
Container-title:Sustainable Futures
language:en
Short-container-title:Sustainable Futures

Author:

Sheykhan Sogand,Boozary Payam^ORCID,GhorbanTanhaei Hamed,Behzadi Shayan,Rahmani Farzam,Rabiee Maryam

Publisher

Elsevier BV

Reference98 articles.

1. From temporary competitive advantage to sustainable competitive advantage;Huang;British J. Manag.,2015

2. Corporate social responsibility and competitive advantage: a developing country perspective;Nyuur;Thunderbird Int. Business Rev.,2019

3. Corporate social responsibility: a pathway to sustainable competitive advantage?;Shah;Int. J. Bank Market.,2020

4. How internationalization leads to more CSR: the case of Japanese firms;Roedder;J. General. Manag.,2023

5. The effects of corporate social responsibility practices and environmental factors through a moderating role of social media marketing on sustainable performance of business firms;Abbas;Sustainability,2019

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