Best Practices for Municipalities to Promote Online Citizen Participation and Engagement on Facebook: A Narrative Review of the Literature

Abstract

The objective of this study is to identify the best practices of Facebook use for municipalities looking to communicate and interact with their citizens, with a particular impact for rural municipalities. A narrative review was conducted to identify the scientific and gray literature on research databases and Google, respectively. A thematic analysis of the data was conducted to summarize the main strengths, challenges, and recommendations to improve municipalities’ Facebook use. Our results showed many benefits of Facebook use for municipalities and elected officials, such as communicating efficiently with citizens. The main challenge identified was developing an effective communication strategy. Finally, several recommendations were found, such as making Facebook posts that appeal to citizens and promote discussion. These results will be useful in helping municipalities develop an effective Facebook communication strategy to improve online engagement and citizen participation for local governments.