Using social media to engage citizens: A study of Italian municipalities

Author:

Agostino Deborah

Publisher

Elsevier BV

Subject

Marketing,Organizational Behavior and Human Resource Management,Communication

Reference5 articles.

1. Can you measure the ROI of your social media marketing?;Hoffman;MIT Sloan Management Review,2010

2. Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less;Lovejoy;Public Relations Review,2012

3. Public participation methods: A framework for evaluation;Rowe;Science, Technology & Human Values,2000

4. A typology of public engagement mechanisms;Rowe;Science, Technologies and Human Values,2005

5. Succeeding with social media: Lessons from the first survey of social media in advancement;Slover-Linett,2011

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